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Content is King

By Christy Lamagna, CMP, CMM, CTSM • Clarify your content • Theme building • Create goal driven experiences Once a venue is chosen, contract negotiated, and budget established, it’s time to [...]

Experience Driven By Design

By Christy Lamagna, CMP, CMM, CTSM Strategic events change behavior, support sales cycles and bring marketing messages to life. With a clear goal and firm understanding of the event’s desired [...]

Respect Begins With Each Other

Respect Begins With Each Other By Christy Lamagna CMP, CMM, CTSM I was the head of corporate events and travel for a tech company in Silicon Valley in early 2000. I managed a global team of [...]

Are You on the Right Side of Ethics?

Are You on the Right Side of Ethics? Let These Meetings Industry Pros — and Your Conscience — Be Your Guide By Derek Reveron Every industry faces ethics challenges, and meeting planning certainly [...]

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